How to Reduce Your Risk of Failure by Validating Your Assumptions
Which assumption should you validate first? And how to do it.
Published in
7 min readOct 15, 2021
A few weeks back, I was working with a client on validating a new product idea.They came up with a number of assumptions they had about their market, customer segment, and solution, and they were eager to start validating. But, where to start? Two…
