Which assumption should you validate first? And how to do it.

Photo by William Felker on Unsplash
  1. How do we…

Three ways to map the world around your company for innovation

Photo by Marat Gilyadzinov on Unsplash

From the Experiment Cookbook

Updated Experiment Cheatsheet

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From the Experiment Cookbook

Use this list to come up with interview scripts fast and easy

It’s all about the right questions — Photo by Emily Morter on Unsplash

Customer Validation

How to get a read on what features customers find important

It’s all in holding the right cards — Photo by Daniel Prado on Unsplash

Validating a complex set of features

How to find your key innovation opportunities based on the Jobs to be Done

How to link Jobs to be Done with opportunities? Photo by Miguel Aguilera on Unsplash

Erik van der Pluijm

Designing the Future | Entrepreneur, venture builder, visual thinker, AI, multidisciplinary explorer. Designer / co-author of Design A Better Business

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